At first glance, social media looks like a piece of cake. As a small or medium business owner, you might have begun with the plan of rocking your brand on social media. However, down the line, you realize that you have more important things to take care of like inventory management, people management, etc., and are unable to leverage Social Media Marketing in Coimbatore.
So, now you are in a state where you want to grow on social media but that just doesn’t feel like a huge priority. But that’s where you are slightly mistaken!
Over 53% of the world’s population uses social media, with a 5-year annual growth rate of 7.2%. 54% of global social browsers use social media to research potential purchases. Nearly 71% of customers are more likely to recommend a particular brand or product if they’ve had a positive experience on their social media page.
So, there is definitely something going on here, that you are missing out on. Let us, at ROAS, help you surface the missing social media revenue generation opportunities!
Social media for businesses is a marketing strategy that, if leveraged right, can increase your reach, customer base, and revenue dramatically.
To begin with, social media can be an efficient way to conduct market research (think Instagram and Facebook polls) at a fraction of the cost. It is also useful to create a network between your customers and the brand, providing for a more personal connection. The traffic to your website increases as customers have their interests piqued through your social media presence.
The various benefits of social media for small & medium businesses help to grow their customer base. By providing unique experiences and content, they build brand loyalty and personalize their interactions with customers. In fact, there are businesses that run solely on social media that have been incredibly successful.
ROAS’s aim as a marketing agency is to provide exceptional social media marketing solutions that drive impeccable results for small and medium businesses that lack the necessary resources to crush it on social media.
Contrary to popular belief, it isn’t a hard-and-fast rule to have a presence on all the platforms, although it would be ideal to have the maximum reach. Trying to juggle 5, 10 or more platforms all by yourself is very demanding!
Hence, just choose the ones that are most relevant to your business and the ones where your target audience interacts the most.
Facebook is the largest social media platform, catering to users around the world that range from teens to senior citizens. The introduction of Instagram Reels and Instagram Shopping has made it a marketing gold mine when paired with its large potential buyer population.
Twitter is great at facilitating customer service interactions online. The brand interactions are also easier to track, which encourages people to engage with your account. LinkedIn marketing is focused on amplifying its brand voice and goals.
There are several other platforms that could be used to achieve your marketing goals, each with its own unique benefits. However, you must identify the ideal ones based on factors such as your target audience, what resources are available to you, marketing goals and strategies.
As of 2021, influencer marketing is valued at 13.8 billion USD. Influencer marketing can help promote your brand through people that are trusted by their followers. It is considered more authentic as the influencers are seen as more transparent than celebrities and corporate entities.
One such example is Addison Rae, who gained popularity through lip-sync videos on TikTok. Her audience appreciates that she shares content that she is comfortable with and caters to her strengths. She’s known to be sponsored by beauty brands to tap into her 38.7 million followers.
Use the characteristics of your target audience to pick the right influencer to affiliate with your brand. The cost of availing of the services of a micro-influencer would be lower, with them often asking for a small or a free sample in return for the promotion.
Followers will feel like a priority when the brand actively engages and responds with them. Design an engagement strategy using keywords that help identify discussions surrounding your brand.
It is not enough to listen to consumers but to also actively engage with them. Twitter Spaces, Instagram stickers and Facebook polls are popular ways to gain insight into customer interests. Instagram also has Q&A stickers where viewers’ answers can be anonymously shared. The “Add Yours” sticker has also been great at increasing engagement as users share images under it.
There will be various types of comments ranging from complaints to praises to general industry discussions. It would help to create a rubric to provide a strategy to provide the best type of response to each type of comment.
Facebook and Instagram have rolled out an exclusive shopping feature on their platform. With the number of social media users, they provide a global reach for small businesses to access.
Facebook Marketplace allows for free, mobile-free product listings alongside regular Facebook users. It lets customers know all the details about your product without having to click away to research. The Marketplace provides a personalized buying experience as customers are able to connect with your business directly to ask questions in real-time.
Instagram Shopping highlights the strengths of visual marketing. It allows for realistic visuals of the product and user-generated content. The platform encourages customer engagement through various tools like product tags, ads, comments, and reposts that could initiate interest.
They also provide various automated marketing tools such as chatbots and automated responses to consumer queries. Instagram offers its best practices to help grow your business. It also facilitates in-app purchases by offering checkout on Instagram to your customers.
Social media marketing in Coimbatore can seem overwhelming, especially for small & medium businesses with limited budgets and staff.
Nevertheless, with the right social media partner and a personalized and tried-and-tested curation of a high-ROI social media strategy, your business can grow to new heights rapidly!
Contact ROAS for a free consultation call and get started on your social media strategy and calendar planning today!
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